I have really taken a liking to the new Jami Oliver campaign all about the dangers of junk food and how it affects our kids (#AdEnough). If you haven’t heard of it already you’re about to hear me blab on about it for the duration of this article (warning given).
How easy is it to hand your child a chocolate, crisp or anything else unhealthy they have demanded from you. Kids don’t know any better these days with sugary, fatty foods and all other forms of junk food being advertised online, TV and even on the streets and public transport. Think about it, it’s constantly in their faces. As easy as it is it is to give in, it is important we keep encouraging our children to embrace healthy food and most importantly understand what it does for their body.
Let’s backtrack to the good old day’s, we earned our pocket money and as soon as we did we would scurry to the shops to endure sugar and crap as possible. These are times that we still live in. You don’t see them running to buy a healthy piece of fruit or anything of the kind that they will truly benefit from.
How do we hide this from our kids? The problem is we can’t… hence why I am so indulged in Jamie Oliver’s campaign. As he rightly points out “These ads undermine any positive work we’re doing in schools or at home to tackle the rise of childhood obesity. Currently, there’s nothing in place to protect our kids from seeing these adverts – apart from literally covering their eyes!” and as you probably guessed this is where the campaign #AdEnough comes in! We may not be able to eliminate this but are looking to control the time and place giving our kids the chance to leave junk food behind and start to eat healthier.
Intrigued… I knew you would be. We all want the best for our kid’s which is why I in encourage you to get involved. It’s simple, to show your support, all you need to do is post an image of yourself hiding your eyes on Instagram, Twitter and Facebook with the hashtag #AdEnough.
My little Weasel has already got involved as you can see from her snapshot. How is it she is still so bloody cute even though I can’t see her?
Let’s come together to support the amazing Jamie Oliver, he already has big names backing him from all walks of life so let’s jump in and do our part, it takes minutes and could make all the difference.
Find out more here about the campaign.